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| Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Gloverall✕ British outerwear brand famous for the duffle coat, making wool-rich duffles, peacoats and overcoats in England, including Harris Tweed styles. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Bozeman, US | Vilnius, LT | Auckland, NZ | United Kingdom |
| Fibers | Cotton | Linen | Merino | Wool · Cotton |
| Makes | Shirts, Underwear | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Base layers, Tops & tees, Underwear, Socks, Outerwear | Outerwear, Knitwear |
| Services | — | — | — | — |
| Entry price | $$$ · Button-up shirt $180 | $$ · Basic dress $93.00 | $$ · Base layer top $89.45 | $$$ · Jacket $562 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | OEKO-TEX Standard 100 | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1982 | — | — | 1951 |