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| Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | Opera Campi✕ Italian hemp clothing brand making tees, knitwear, jeans and underwear in 100% hemp and hemp blends, produced on demand in Italy. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Bozeman, US | Parma, IT | London, GB | Cardigan, GB |
| Fibers | Cotton | Hemp · Merino · Cashmere | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton |
| Makes | Shirts, Underwear | Tops & tees, Knitwear, Pants & skirts, Outerwear, Underwear | Shirts, Sleepwear, Underwear, Accessories | Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$ · Button-up shirt $180 | $$$$ · Basic tee $111 | $$$$ · Button-up shirt $384 | $$$$ · Pants or jeans $324 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1982 | 2017 | 1989 | 2011 |