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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Drammen, NO | Bozeman, US |
| Fibers | Merino | Merino · Wool | Cotton |
| Makes | Base layers, Socks, Accessories | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Shirts, Underwear |
| Services | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$$ · Base layer top $104 | $$$ · Button-up shirt $180 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 1939 | 1982 |