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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Bower Roebuck✕ Huddersfield weaving mill making luxury wool and natural-blend tailoring cloth for brands worldwide, on the same New Mill site since 1899. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Ashland, New Hampshire, US | Huddersfield, GB | United States | Copenhagen, DK |
| Fibers | Merino | Wool | Merino | Organic cotton · Merino |
| Makes | Base layers, Socks, Accessories | Fabric & yarn | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$ · Base layer top $79.99 | — | $$$ · Base layer top $125 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 1899 | — | — |