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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Copenhagen, DK | Los Angeles, US |
| Fibers | Merino | Organic cotton · Merino | Cotton |
| Makes | Base layers, Socks, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories | Tops & tees |
| Services | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Basic tee $39.21 | $$$ · Basic tee $70.00 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | 2015 |