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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Cottonique✕ Hypoallergenic organic cotton underwear, tees and loungewear for people with allergies, with latex- and spandex-free lines. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | San Francisco, US | Langevåg, NO | Auckland, NZ |
| Fibers | Merino | Organic cotton | Wool · Merino | Merino |
| Makes | Base layers, Socks, Accessories | Underwear, Tops & tees, Pants & skirts, Socks, Sleepwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Pair of underwear $25.00 | $$$ · Base layer top $104 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | GOTS, B Corp | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | 1853 | — |