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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Cottonique✕ Hypoallergenic organic cotton underwear, tees and loungewear for people with allergies, with latex- and spandex-free lines. | Farm to Feet✕ North Carolina sock brand from Nester Hosiery making merino wool hiking, everyday, snow, hunting and work socks with an all-US supply chain. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | San Francisco, US | Mount Airy, US | Auckland, NZ |
| Fibers | Merino | Organic cotton | Merino | Merino |
| Makes | Base layers, Socks, Accessories | Underwear, Tops & tees, Pants & skirts, Socks, Sleepwear | Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Pair of underwear $25.00 | $$ · Pair of socks $19.00 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | GOTS, B Corp | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | 2013 | — |