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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Harvest & Mill✕ Organic cotton basics grown, milled and sewn in the USA, made with family-owned factories near its Berkeley studio. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Northfield, Vermont, US | Berkeley, US | London, GB |
| Fibers | Merino | Merino | Organic cotton | Merino |
| Makes | Base layers, Socks, Accessories | Socks | Tops & tees, Shirts, Pants & skirts, Socks | Knitwear, Tops & tees |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Pair of socks $24.00 | $$ · Basic tee $54.00 | $$$ · Crew sweater $278 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 2004 | 2012 | — |