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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Amundsen Sports✕ Norwegian outdoor-heritage brand making sportswear from natural fabrics, notably boiled and lambswool knits and waxed cotton outerwear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Tokyo, JP | London, GB | Norway |
| Fibers | Merino | Linen | Cotton · Linen · Cashmere · Silk | Wool · Merino · Cotton |
| Makes | Base layers, Socks, Accessories | Dresses, Tops & tees, Accessories | Shirts, Sleepwear, Underwear, Accessories | Knitwear, Outerwear, Pants & skirts, Shirts |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Basic dress $143 | $$$$ · Button-up shirt $384 | $$ · Crew sweater $193 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | 1989 | — |