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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Mill | Manufacturer | Brand |
| Location | Ashland, New Hampshire, US | Wellington, GB | Elgin, GB | Auckland, NZ |
| Fibers | Merino | Wool | Cashmere · Merino · Wool | Merino |
| Makes | Base layers, Socks, Accessories | Fabric & yarn | Knitwear, Accessories, Outerwear, Fabric & yarn | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | Weaving | Spinning, Dyeing, Weaving, Knitting, Private label | — |
| Entry price | $$ · Base layer top $79.99 | — | — | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 1772 | 1797 | — |