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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Dale of Norway✕ Norwegian heritage knitwear brand making pure wool patterned sweaters, cardigans, jackets and accessories, including official Norwegian ski team sweaters. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Auckland, NZ | Dale, NO |
| Fibers | Merino | Merino | Wool · Merino |
| Makes | Base layers, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Outerwear, Socks, Accessories |
| Services | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Base layer top $89.45 | $$$ · Crew sweater $281 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | 1879 |