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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Kotn✕ Clothing and home goods in Egyptian cotton sourced directly from Nile Delta farmers. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Auckland, NZ | Toronto, CA | Copenhagen, DK |
| Fibers | Merino | Merino | Cotton | Organic cotton · Merino |
| Makes | Base layers, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Dresses, Knitwear | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Base layer top $89.45 | $ · Basic tee $29.47 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | B Corp | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | 2015 | — |