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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Auckland, NZ | Los Angeles, US |
| Fibers | Merino | Merino | Cotton |
| Makes | Base layers, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees |
| Services | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Base layer top $89.45 | $$$ · Basic tee $70.00 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | 2015 |