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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Los Angeles, US | London, GB |
| Fibers | Merino | Cotton | Cotton · Linen · Cashmere · Silk |
| Makes | Base layers, Socks, Accessories | Tops & tees | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$$ · Basic tee $70.00 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 2015 | 1989 |