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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Linenfox✕ Lithuanian made-to-order linen clothing for women, men and kids, sewn in its own studio from OEKO-TEX certified linen. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Lithuania | London, GB | Milan, IT |
| Fibers | Merino | Linen · Wool | Cotton · Linen · Cashmere · Silk | Cashmere · Merino · Wool · Cotton · Alpaca |
| Makes | Base layers, Socks, Accessories | Dresses, Tops & tees, Pants & skirts, Shirts, Outerwear, Sleepwear, Fabric & yarn | Shirts, Sleepwear, Underwear, Accessories | Knitwear, Outerwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$ · Basic dress $91.87 | $$$$ · Button-up shirt $384 | $$$ · Crew sweater $320 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 2014 | 1989 | 1770 |