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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Bozeman, US | Copenhagen, DK |
| Fibers | Merino | Cotton | Organic cotton · Merino |
| Makes | Base layers, Socks, Accessories | Shirts, Underwear | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$$ · Button-up shirt $180 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 1982 | — |