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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Opera Campi✕ Italian hemp clothing brand making tees, knitwear, jeans and underwear in 100% hemp and hemp blends, produced on demand in Italy. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Parma, IT | Langevåg, NO | Auckland, NZ |
| Fibers | Merino | Hemp · Merino · Cashmere | Wool · Merino | Merino |
| Makes | Base layers, Socks, Accessories | Tops & tees, Knitwear, Pants & skirts, Outerwear, Underwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$$$ · Basic tee $111 | $$$ · Base layer top $104 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 2017 | 1853 | — |