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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | London, GB | Tokyo, JP | Copenhagen, DK |
| Fibers | Merino | Merino | Linen | Organic cotton · Merino |
| Makes | Base layers, Socks, Accessories | Knitwear, Tops & tees | Dresses, Tops & tees, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$$ · Crew sweater $278 | $$ · Basic dress $143 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | — | — | — |