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| Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Son de Flor✕ Linen dresses and skirts made from 100% European linen woven in Kaunas, founded by two sisters. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Ashland, New Hampshire, US | Kaunas, LT | London, GB | Copenhagen, DK |
| Fibers | Merino | Linen | Cotton · Linen · Cashmere · Silk | Organic cotton · Merino |
| Makes | Base layers, Socks, Accessories | Dresses, Pants & skirts | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $79.99 | $$$ · Basic dress $223 | $$$$ · Button-up shirt $384 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2002 | 2014 | 1989 | — |