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| not PERFECT LINEN✕ Family-run Lithuanian brand making women's and men's linen clothing to order from European-woven linen. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Lithuania | Auckland, NZ | Drammen, NO | London, GB |
| Fibers | Linen | Merino | Merino · Wool | Cotton · Linen · Cashmere · Silk |
| Makes | Dresses, Tops & tees, Pants & skirts, Shirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Basic dress $167 | $$ · Base layer top $89.45 | $$$ · Base layer top $104 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | OEKO-TEX Standard 100, European Flax | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2014 | — | 1939 | 1989 |