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| not PERFECT LINEN✕ Family-run Lithuanian brand making women's and men's linen clothing to order from European-woven linen. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Lithuania | Auckland, NZ | United Kingdom | Vilnius, LT |
| Fibers | Linen | Merino | Merino | Linen |
| Makes | Dresses, Tops & tees, Pants & skirts, Shirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn |
| Services | — | — | — | — |
| Entry price | $$$ · Basic dress $167 | $$ · Base layer top $89.45 | $$$ · Base layer top $106 | $$ · Basic dress $93.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | OEKO-TEX Standard 100, European Flax | ZQ Merino | None listed | OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2014 | — | 2016 | — |