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| Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Canada | Northfield, Vermont, US | United States | Auckland, NZ |
| Fibers | Organic cotton · Linen · Hemp · Merino | Merino | Cotton · Hemp | Merino |
| Makes | Tops & tees, Underwear, Socks, Accessories | Socks | Tops & tees, Shirts, Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | ZQ Merino |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2004 | 2013 | — |