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| Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Canada | Auckland, NZ | Wellington, NZ | London, GB |
| Fibers | Organic cotton · Linen · Hemp · Merino | Merino | Organic cotton | Silk · Linen · Wool · Cashmere |
| Makes | Tops & tees, Underwear, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$ · Pair of underwear $35.97 | $$ · Base layer top $89.45 | $$ · Basic tee $55.35 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | Fair Trade, GOTS, B Corp | None listed |
| Natural | 100% natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends |
| Founded | — | — | 2006 | 2016 |