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| Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Canada | Auckland, NZ | Ashland, New Hampshire, US |
| Fibers | Organic cotton · Linen · Hemp · Merino | Merino | Merino |
| Makes | Tops & tees, Underwear, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Socks, Accessories |
| Services | — | — | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2002 |