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| Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | |
|---|---|---|---|
| Type | Brand | Brand | Mill |
| Location | London, GB | Copenhagen, DK | Wellington, GB |
| Fibers | Merino | Organic cotton · Merino | Wool |
| Makes | Knitwear, Tops & tees | Tops & tees, Pants & skirts, Knitwear, Accessories | Fabric & yarn |
| Services | — | — | Weaving |
| Entry price | $$$ · Crew sweater $278 | $$ · Basic tee $39.21 | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1772 |