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| Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Tokyo, JP | London, GB | Northfield, Vermont, US |
| Fibers | Merino | Linen | Cotton · Linen · Cashmere · Silk | Merino |
| Makes | Knitwear, Tops & tees | Dresses, Tops & tees, Accessories | Shirts, Sleepwear, Underwear, Accessories | Socks |
| Services | — | — | — | — |
| Entry price | $$$ · Crew sweater $278 | $$ · Basic dress $143 | $$$$ · Button-up shirt $384 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1989 | 2004 |