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| Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | London, GB | Wellington, GB | Drammen, NO | Auckland, NZ |
| Fibers | Merino | Wool | Merino · Wool | Merino |
| Makes | Knitwear, Tops & tees | Fabric & yarn | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | Weaving | — | — |
| Entry price | $$$ · Crew sweater $278 | — | $$$ · Base layer top $104 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1772 | 1939 | — |