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| Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | London, GB | Wellington, GB | Copenhagen, DK | Auckland, NZ |
| Fibers | Merino | Wool | Organic cotton · Merino | Merino |
| Makes | Knitwear, Tops & tees | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | Weaving | — | — |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1772 | — | — |