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| Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Manufacturer |
| Location | London, GB | Ashland, New Hampshire, US | Northfield, Vermont, US | Elgin, GB |
| Fibers | Merino | Merino | Merino | Cashmere · Merino · Wool |
| Makes | Knitwear, Tops & tees | Base layers, Socks, Accessories | Socks | Knitwear, Accessories, Outerwear, Fabric & yarn |
| Services | — | — | — | Spinning, Dyeing, Weaving, Knitting, Private label |
| Entry price | $$$ · Crew sweater $278 | $$ · Base layer top $79.99 | $$ · Pair of socks $24.00 | — |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2002 | 2004 | 1797 |