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| Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Long Eaton, GB | Cardigan, GB | Langevåg, NO |
| Fibers | Merino | Cotton | Cotton · Organic cotton | Wool · Merino |
| Makes | Knitwear, Tops & tees | Tops & tees | Pants & skirts | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Crew sweater $278 | $$$$ · Basic tee $112 | $$$$ · Pants or jeans $324 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2011 | 1853 |