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| Smartwool✕ Colorado outdoor brand that pioneered merino wool ski socks, making merino socks, base layers and apparel using ZQ-certified merino. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | United States | Langevåg, NO | Copenhagen, DK |
| Fibers | Merino | Wool · Merino | Organic cotton · Merino |
| Makes | Socks, Base layers, Tops & tees, Pants & skirts, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$$ · Base layer top $104 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1994 | 1853 | — |