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| Smartwool✕ Colorado outdoor brand that pioneered merino wool ski socks, making merino socks, base layers and apparel using ZQ-certified merino. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | United States | Langevåg, NO | Boulder, US |
| Fibers | Merino | Wool · Merino | Merino |
| Makes | Socks, Base layers, Tops & tees, Pants & skirts, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Base layers, Socks, Outerwear |
| Services | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$$ · Base layer top $104 | $$$ · Base layer top $135 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1994 | 1853 | 1997 |