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| Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Long Eaton, GB | Auckland, NZ | London, GB | United States |
| Fibers | Cotton | Merino | Cotton · Linen · Cashmere · Silk | Cotton · Hemp |
| Makes | Tops & tees | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Shirts, Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$$ · Basic tee $112 | $$ · Base layer top $89.45 | $$$$ · Button-up shirt $384 | $$ · Basic tee $48.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1989 | 2013 |