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| Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Long Eaton, GB | Auckland, NZ | Cardigan, GB | Bozeman, US |
| Fibers | Cotton | Merino | Cotton · Organic cotton | Cotton |
| Makes | Tops & tees | Base layers, Tops & tees, Underwear, Socks, Outerwear | Pants & skirts | Shirts, Underwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Basic tee $112 | $$ · Base layer top $89.45 | $$$$ · Pants or jeans $324 | $$$ · Button-up shirt $180 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2011 | 1982 |