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| Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Long Eaton, GB | Auckland, NZ | Los Angeles, US | Cardigan, GB |
| Fibers | Cotton | Merino | Cotton | Cotton · Organic cotton |
| Makes | Tops & tees | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees | Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$$ · Basic tee $112 | $$ · Base layer top $89.45 | $$$ · Basic tee $70.00 | $$$$ · Pants or jeans $324 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2015 | 2011 |