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| Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | Kotn✕ Clothing and home goods in Egyptian cotton sourced directly from Nile Delta farmers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Long Eaton, GB | Auckland, NZ | Savannah, US | Toronto, CA |
| Fibers | Cotton | Merino | Cotton | Cotton |
| Makes | Tops & tees | Base layers, Tops & tees, Underwear, Socks, Outerwear | Sleepwear, Baby & kids | Tops & tees, Pants & skirts, Dresses, Knitwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Basic tee $112 | $$ · Base layer top $89.45 | $$$ · Pajama set $128 | $ · Basic tee $29.47 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | B Corp |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2014 | 2015 |