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| Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Long Eaton, GB | Wellington, NZ | Savannah, US | Bozeman, US |
| Fibers | Cotton | Organic cotton | Cotton | Cotton |
| Makes | Tops & tees | Tops & tees, Shirts | Sleepwear, Baby & kids | Shirts, Underwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Basic tee $112 | $$ · Basic tee $55.35 | $$$ · Pajama set $128 | $$$ · Button-up shirt $180 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | Fair Trade, GOTS, B Corp | None listed | None listed |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2006 | 2014 | 1982 |