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| Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Kero Design✕ Peruvian label selling its own alpaca sweaters, cardigans and accessories, which also knits garments for other labels, including Indigenous. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Long Eaton, GB | Ashland, New Hampshire, US | Lima, PE | Bozeman, US |
| Fibers | Cotton | Merino | Alpaca · Cotton | Cotton |
| Makes | Tops & tees | Base layers, Socks, Accessories | Knitwear, Accessories | Shirts, Underwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Basic tee $112 | $$ · Base layer top $79.99 | — | $$$ · Button-up shirt $180 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2002 | — | 1982 |