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| Wool&✕ US womenswear brand known for merino wool dresses, plus merino tops, leggings, sweaters, jackets, underwear and a smaller menswear line. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Portland, US | Boulder, US | Copenhagen, DK |
| Fibers | Merino | Merino | Organic cotton · Merino |
| Makes | Dresses, Tops & tees, Pants & skirts, Knitwear, Outerwear, Underwear | Base layers, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — |
| Entry price | $$ · Basic dress $148 | $$$ · Base layer top $135 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2018 | 1997 | — |