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| Woolx✕ Family-run New York brand making merino wool tees, sweaters, base layers, leggings, dresses, sleepwear and socks from ultrafine non-mulesed Australian merino. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|
| Type | Brand | Brand |
| Location | Endicott, US | Copenhagen, DK |
| Fibers | Merino | Organic cotton · Merino |
| Makes | Tops & tees, Pants & skirts, Dresses, Knitwear, Base layers, Sleepwear, Underwear, Socks, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — |
| Entry price | $$$$ · Basic tee $100 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated |
| Certified | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2012 | — |